Align
Build a joint strategy that ensures success
Shared ICP, messaging, target accounts, market intelligence, commercial goals and a clear definition of success.
- Shared ICP and targeting
- GTM & messaging alignment
- Industry and account intelligence
Built for partners, performance-led B2B partner marketing agency
We make partner marketing work.
From strategy to activation to pipeline, we bring the whole partner marketing journey together
Challenges we solve
Where partner marketing breaks down
Partner marketing looks simple on paper. In practice, it's fragmented across teams, tools and timelines.
One joint plan
Two plans, two answers
What we do
One connected approach, from strategy to pipeline
Our approach follows the same principles, whether you need the whole programme or one focused part of it.
Build
Create the story and everything needed to take it to market
Content assessment and creation, campaign kits, nurture sequences, partner enablement and a GTM plan.
- Content and creative
- Campaign kits
- Partner marketing enablement
Activate
Take the campaign to market and get partners moving
Content distribution, account-based marketing, demand and lead generation, managed by Aega or ready for your partner to run.
- Integrated campaigns
- Demand generation and ABM
- Partner-ready activation
Measure
Know what's working and what happens next
Guaranteed outcomes, performance-based reporting, marketing and sales qualification, lead intelligence and follow-up.
- Guaranteed outcomes (leads, registrations, clicks)
- MQL and SQL qualification
- Nurture kits
Ways to work with us
Start at the stage you need
Bring us in for the thinking, the campaign build, the demand, or the whole journey from partner opportunity to pipeline.
Two partners, one audience, one campaign direction
A focused working session that aligns partners, delivers insights and a strategy document with joint messaging, KPI, content and campaign strategy.
PricingPer workshop
Joint storytelling
We create, design and produce content that brings the joint story to life. From personalised and ABM content to thought leadership and full content ecosystems, we build it ready to take to market.
PricingBy asset
Everything partners need to activate
We create partner campaign kits that can be activated by Aega or handed to your partners to run themselves. From messaging and content to campaign assets, landing pages and activation guides, everything is ready to take to market.
PricingPer campaign kit
Get your best content in front of the right buyers
We distribute your white papers, guides and reports to your target audience, generating opted-in leads from the accounts and people you want to reach.
PricingPer qualified lead
Deeper engagement with your target audience
We generate leads that have been qualified against agreed criteria, using qualifying questions to identify interest, fit and buying intent. Delivered with additional qualification and nurture packs for partner activation.
PricingPer qualified lead
Who we help
Across the technology partner ecosystem
Select a partner type to see the challenge and how we solve it.
You are a
For hyperscaler partners: get more from your MDF
We design and run partner GTM campaigns that make MDF easy to activate and deliver guaranteed outcomes. We manage them end to end for you, from strategy and content through to leads and reporting.
For hyperscaler PMMs: activate your partner network at scale
We build ready-to-run programmes and campaign toolkits that make joint campaigns simple for partners, with guaranteed outcomes such as leads, registrations and clicks. We understand how POE, MDF and partner portals work and can manage the process.
Turn your partner relationships into joint marketing activity
- The challenge
- Your partners can open doors but turning those relationships into consistent co-marketing and demand generation takes time and resource.
- How we help
- We build the joint proposition, create the content and campaign assets and activate demand around it. Whether you need a campaign for one strategic partner or a programme that can scale across your ecosystem, we make it easy to go from partner relationship to market activity.
- What we can take on
- From joint positioning and content to campaign activation, lead generation and nurture, we can manage the whole programme or provide the pieces you need.
Turn your GSI relationships into a go-to-market advantage
- The challenge
- GSI relationships can be hugely valuable but getting vendor, partner and marketing teams aligned around a compelling joint story isn't always easy.
- How we help
- We bring the partners together around a clear proposition, target audience and campaign strategy, then build the content and activation needed to take it to market. We understand the value of the ‘Power of three’ to create campaigns across partners and GSI to provide customers solutions out of one hand.
- What we can take on
- From joint thought leadership and account-based campaigns to demand generation and sales enablement, we help turn GSI relationships into pipeline.
Make partner marketing easier to activate
- The challenge
- Your partner marketing team is often managing multiple partners and different priorities. The challenges are time and resource to get programmes into market.
- How we help
- We act as an extension of your team, helping you build the strategy, content and campaigns that move partner relationships forward.
- What we can take on
- From bespoke partner content and campaign kits for partners at scale to integrated brand to demand programmes for strategic partners, we give you the extra resource to get more partner activity into market.
Get channel partners activated
- The challenge
- Channel partners don't need more assets. They need marketing that is easy to understand, easy to adapt and easy to put into market.
- How we help
- We create partner-ready campaign kits, localise content where needed and can manage activation on behalf of partners when they don't have the time or resource to do it themselves.
- What we can take on
- From ready-to-run campaigns and partner enablement to demand generation and lead follow-up, we help turn channel programmes into actual activity and results.
Testimonials
What partner marketers say about working with us
“Aega understood our objectives from the outset and delivered outstanding content for our AWS and Wipro partnership. A story that resonates, and a smooth process start to finish. We wouldn't hesitate to recommend them.”
Jacob MansonSenior Partner Marketing Manager, EMEA, AWS 
“Aega ran a full-funnel campaign for us, from content creation through to lead generation. It made a real difference to our mid-market work, and got partners engaged across every tier.”
Ashleigh AuldStrategic Partner Marketing, Pleo 
“We worked with Aega to produce content which they helped us distribute with a content syndication campaign. The assets produced were exceptional and led to high quality leads for our team to follow up on.”
Laura BirdHead of Marketing, SEP2 
“We have worked with Aega across several different global campaigns and tactics, and have found working with them to be a seamless, frictionless experience. They are always on deck for any requests and we would have no hesitation in recommending their services”
Shalane PetersonMarketing Manager, Nintex
Insights
Inside Partner Marketing
What does partner marketing need right now? We asked the experts
Key takeaways from our Partner Marketing event in London. Senior partner marketers share what's really working in 2026, from attribution and scaling co-marketing to ABM and the human side of partnerships.
Read morePartner Marketing Insights: Predictions 2026
In this special edition of our Partner Marketing Insights series we had the privilege of speaking to eleven Partner Marketing leaders who share their predictions for the year ahead.
Read moreInsights from Catalyst Europe: how to future proof your partner marketing
Key takeaways from the Partner Marketing Panel at Catalyst Europe. Partner Marketers from Red Hat, Paessler GmbH and MariaDB share insights and advice on how to future proof your Partner Marketing.
Read moreA practical guide: how to optimise your partner marketing content for AI and LLMs
AI is changing how your buyers find and engage with content. Learn more on how content optimisation can help AI discovery.
Read moreBeyond tools and training: the human side of partner enablement
In this 3rd edition of our PM Basics series we explore the key five pillars to true Partner Enablement.
Read moreWhy invest in partner marketing?
In this second article of our 'Partner Marketing Basics' series we look into key reasons for investing in Partner Marketing and the advantages of doing so.
Read moreJoining the dots: the secret to better partner campaigns
Partner marketing often gets stuck in a cycle of one-off campaigns and a rush to get a campaign live. What it really takes to make partner marketing effective and scalable.
Read morePartner marketing glossary
A short glossary of important terms and buzzwords used in the partnership community that will help to demystify some of the language.
Read moreStop calling that a qualified lead
How short-term thinking is undermining demand generation, and how to fix your lead scoring to ensure future success.
Read more
Why Aega
Built by people who've seen it all, built to make it work
We've been in your shoes, and we've seen what happens when partner marketing doesn't work
Darren HighamCo-Founder
Christina CarstensenCo-Founder
Aega wasn't built because the world needed another marketing agency. It was built because, after years working inside the partner ecosystem, we saw the same problems again and again. Great propositions that partners couldn't activate. Campaigns that looked good but didn't generate demand. Suppliers that delivered their piece but nobody owned the outcome.
We built Aega to fix that.
We bring deep partner marketing experience, trusted relationships across the ecosystem and a team that has seen these challenges before. We've worked on both sides of the channel, understand how the moving parts connect and know where programmes succeed or break down. But experience alone isn't enough.
We care about making it work.
We'll challenge the brief when we think it's wrong. We'll find the right person who can unblock something. We'll make the extra call. We'll stay close to the outcome, not disappear once our part is done.
Because what gets a campaign delivered and makes it work is often everything that happens in between.
That's Aega.
A team that will keep working until the job is done.
Get in touch
Fancy a chat about turning partner activity into pipeline?
Tell us which partner you want to grow with and what is getting in the way. We'll come back with a practical, performance-led view of where to align, what to build and how to turn it into measurable demand.
Start your enquiryBring us in for
Bring us in for the thinking, the campaign build, the demand, or the whole journey from partner opportunity to pipeline.
- Darren HighamCo-Founder
- Christina CarstensenCo-Founder